Tourism & Master Planning
Coastal Drives Rebranding & Development Plans
Prince Edward Island
2000 - Present
The Island East Tourism Group Inc. engaged Glenn Group Ltd., in partnership with Baker Consulting Inc., for the Revelopment and Rebranding of the Coastal Scenic Drive Product.
The purpose is to “design a comprehensive touring route complete with signage design, scenic lookouts, harbours, parks, beaches, recreation facilities, visitor information centres and support services”. The overall goal of the strategy is to increase visitation, expenditures, and length of stay, resulting in economic benefits for Eastern Prince Edward Island. In particular, the strategy focuses on attracting new visitors to the island.
