The Municipality of Richmond County in Cape Breton, NS has developed a three-pronged tourism product strategy. Glenn Group was selected to articulate the vision with design concepts, signage, cost estimates and extensive public engagement. One of the three prongs was water trials “Cape Breton Blueways”. Cape Breton Blueways offers a unique series of potential water-based activities on a regional level. Opportunities to paddle, sail, swim, surf, fish, scuba dive or motoring will be marketed as a destination experience. Blueways products were designed to be highly visible, uniform, thematic and capable of being built locally.